Can Your Business Tweet – Or Should Social Activity Be From Real People?

Indeed, your conversation may involve several different people. But they string together several Tweets or Facebook messages in the hope that you think you are chatting to one person.

Other businesses are not such big fibbers. They only Tweet as “the business” not pretending that a real person is talking to you. Meanwhile, some social media savvy firms make sure that when you talk to them on social networks you always chat to the same, real person every time.

These are two diametrically opposed views – one that social media only really works if the company connects to its followers using “real people”, whereas the second view is that followers only want to connect with the brand, not real individuals who work for the company.

Social media gurus are fond of telling you that you simply HAVE to be personal, making sure that the conversation involves real, identifiable people. Social media management companies tell you this is so important that they will be your “person” saving you the bother of dealing with all the messages and chit chat, but giving your company a “real face”. There are plenty of people earning a good living being “ghost tweeters” – not just for celebrities, but also for many commercial concerns.

However, much of what some social media “experts” tell you is based on assumption. To be fair, it is a good assumption – that because social media is social it is about people connecting with each other, not people to some anonymous corporate. That is hardly social, is it?

But like many assumptions, there is only partial truth in it and when someone actually researches the situation you find it is much more complex than at first it seems.

A new study from Louisiana State University has shown that whether your company should have “real people” Tweeting or whether you can be corporate in the world of social media all depends upon the motivations of the person at the other end – yo

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