an internet shopping cart to your existing product catalog. There are some fundamental differences between doing business online and doing business the traditional way. Before you design your business web site, you must know what specific goals you desire to achieve with your business web site, determine how best to meet your goals based on your budget, and then determine what software and services you will use to design your e-commerce web site.
Web Site Business Objectives
A small business web site can do many things. This can include:
– Generate Leads. Pre-sell your business services and products to generate telephone, e-mail, or online form leads from customers.
– Generate Sales Quotes. Solicit or generate automated quotes that in turn generates a customer sale or lead.
– Generate Advertising Revenue. Display online content and free services with affiliate or ad network advertisements that generates advertising revenue from your merchant partners.